Lacoste is proving that evolution doesn’t have to come at the cost of legacy. The iconic crocodile is getting a refined update one that balances its rich heritage with a sharper, more contemporary visual identity aimed at a new generation of consumers. A Legacy That Still Leads Founded by tennis legend René Lacoste, the brand...
Mahesh Samat has stepped down from The Walt Disney Company after a notable nine-year tenure. His exit marks the end of a key chapter in Disney’s India journey, where he played a pivotal role in shaping the company’s regional strategy and growth. A Defining Leadership Journey During his time at Disney, Mahesh Samat was instrumental...
Perfetti Van Melle has appointed Black White Orange as the official licensing partner for its iconic brand Chupa Chups in India. The partnership aims to unlock new growth avenues by extending Chupa Chups into lifestyle, merchandise, and consumer product categories, leveraging its strong brand recall and youthful appeal. Expanding Beyond Confectionery Chupa Chups, known globally...
Albertsons Media Collective has partnered with Google to expand the use of retail data in YouTube advertising. The collaboration aims to help brands deliver more precise, relevant, and measurable campaigns by integrating real-time retail insights into video ad targeting. The partnership signals a deeper convergence between retail media networks and digital video platforms, reshaping how...
Curativity has been awarded the creative mandate for Gulf Oil Lubricants India. The partnership will see Curativity take charge of the brand’s integrated creative strategy, spanning campaigns, digital storytelling, and brand communication. The win comes at a time when Gulf Oil Lubricants India is looking to strengthen its market positioning through sharper, more consumer-centric narratives....
Havas Media India has transformed print advertising into an immersive brand experience for Instamart and Go Zero. The campaign goes beyond static messaging, blending creativity and innovation to engage consumers in a more interactive and memorable way. At a time when print is often perceived as a declining medium, this initiative showcases how innovation can...
Hyphen has launched its latest campaign featuring Kriti Sanon as the quirky and vigilant ‘SPF Police’. The campaign uses humour and relatability to spotlight an often-ignored skincare essential sunscreen. As awareness around skincare grows, Hyphen is positioning itself as a brand that not only educates but also engages consumers through creative storytelling. A Fun Take...
Jack Daniel’s has appointed 22feet Tribal Worldwide as its integrated creative agency. The mandate will see the agency handle end-to-end creative responsibilities, including digital storytelling, brand campaigns, and consumer engagement initiatives. The partnership comes at a time when brands in the alco-bev category are increasingly focusing on innovative, surrogate, and experience-led communication to stay relevant...
The much-awaited Michael steps onto the big screen carrying the weight of legacy, fandom, and global curiosity. Positioned as a tribute to one of music’s most influential icons, the film sets out to celebrate genius and in many ways, it does so with striking precision. However, while the music soars, the storytelling feels restrained, offering...
Fenty Beauty is bringing its “Beauty for All” positioning into sharper focus in India with a market-specific retail activation that blends cultural relevance with experiential marketing. “Fenty Beauty has always been about making sure everyone feels seen, included and celebrated… India has such a powerful sense of culture, colour and individuality, and ‘Fenty Beauty Ki...
